Adaptive Reuse of Vacant Suburban Building Combines Offices, Showroom and Distribution Center
PARAMUS, N.J. – Nov. 20, 2015 – PRLog — JURA, Inc. (https://www.jura.com/), manufacturers of premium automatic specialty coffee machines and coffee centers for both home and professional use, officially opened its new U.S. headquarters at 20 Craig Road in Montvale with a ribbon-cutting ceremony and reception. The fully renovated, 30,000-square-foot building is owned and managed by Mountain Development Corp. (https://www.mountaindevelopment.com/) (MDC), a full service real estate company in Woodland Park, New Jersey.
The company’s new bi-level headquarters accommodates offices, three conference rooms, dedicated space for customer service, a cafe, a showroom and a distribution center. The floor plan is open, and the office configuration is customizable, accommodating future staffing needs.
The centerpiece of 20 Craig Road is the first-floor, glass-walled showroom, where JURA’s high-end coffee centers and Capresso coffee makers and accessories are displayed. The showroom includes a fully equipped area where the sales staff can demonstrate the products to their customers. The headquarters location, just off the Garden State Parkway, offers easy access to JURA clients coming from the New York metro area.
“We were excited to work with a global brand like JURA to help create their state-of-the-art headquarters in Bergen County,” said Michael Allen Seeve, MDC’s president. “We saw significant repositioning potential in this free-standing, well-located, property when we purchased it in 2012. Two years later, the JURA lease presented us with the chance to transform it into something truly great.”
Adapting Older Building Required Creativity and Collaboration
The major challenge in creating the new headquarters property was adapting the former single-purpose office building to accommodate it for JURA – a multi-function tenant that was seeking a headquarters that would reflect the company’s prestigious international brand together with sales, customer service and distribution functions. The landlord and tenant worked together to create a remarkable corporate space in the heart of one of Northern New Jersey’s most prestigious towns.
Becky Sawicki, JURA’s director of special markets, added, “Mountain Development, the RI Group (https://www.rigroup-us.com/) – our architect/designers from Tappan, NY, and our in-house team worked so well as a unit on the building. Mountain was with us every step of the way, addressing our every concern and meeting our time requirements.”
The unique collaboration enabled the work to be planned and completed in record time: The multi-year lease was signed in December of 2014, and the company took occupancy just eight months later.
Seeve also credited the town of Montvale, whose leaders were eager to add a high-status corporate resident like JURA. The Borough’s planning board facilitated the process by expediting approvals for the addition of the distribution center, which was critical to the tenant. “The governance team in Montvale was very responsive and most helpful in working with JURA and our professionals to make this very exciting project happen within a very tight time line,” he said.
“JURA is a major brand in a Class A building – exactly the kind of corporate resident we want,” said Roger Fyfe, Mayor of Montvale, “so we were eager to help them and Mountain Development through the process. We’ve lost some big corporations over the last few years, but now we’re attracting significant new ones like the Sloan Kettering Cancer Center, which will open in 2017, and Wegmans, which just broke ground. These big names will attract other businesses to the borough. I think we’re well on our way to becoming one of the premier locations in New Jersey for both corporate and residential real estate.”
The JURA headquarters (including offices, showroom and distribution center) was formerly located in Closter, New Jersey. The relocation to the Craig Road building was motivated by the company’s desire for more space to accommodate their current and projected needs and to consolidate several functions in one central location.